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● Confidential MVE Group × Synapse
Synapse Recommendation · MVE Group Brand & Operating Model

One Brand.
One Promise.

The path forward is decisive. Consolidate under MVE Group. Unify the operating model. Lead the regional market with one integrated offer.

Prepared for
The MVE Group Leadership Team
● Confidential Move 01 · Brand Architecture
Move 01 · The Architecture Decision

One brand.
Three operating divisions.

Branded House
MVE Group
Operating Division
MVE Electrical
Commercial & industrial electrical. Design-build, BIM, EV charging, motor control, distribution.
Meadow Valley Electric, est. 1973
Operating Division
MVE Solar
Utility, industrial & commercial PV. Energy audits, lighting retrofits, O&M.
MVE Solar & KWReduction, 1999 / 2009
Operating Division
MVE Security
Low-voltage, fire & life-safety, access control, video, RMR / cloud.
Formerly ESCO Security, est. 1984
Corporate Function
MVE Capital
Project finance, PPAs, equipment leasing, M&A platform. Not market-facing as a division.
ESOP & growth vehicle
Built On
The Same
Foundation
Employee-Owned
ESOP since 2011
Technical Honesty
Bid integrity · execution discipline
Grace-Filled Culture
"Nobody says that's not my job"
What this slide answers: the brand architecture question — open since 2009, surfaced again in 2020, and the gate on every downstream decision. What it does not answer today: leadership structure or transition pace — both follow from the architecture, not the other way around.
02 / 05
● Confidential Move 02 · Qualification Matrix
Move 02 · Disciplined Cross-Sell

Sell with discipline.
Conserve the energy.

Segment ↓   Division →
Build
MVE Electrical
Sustain
MVE Solar
Protect
MVE Security
Industrial
Manufacturing, warehousing, ag, utility-scale. Complex, technical buyers.
Primary
●●●
Primary
●●●
Selective
●●
Large Commercial
GC-driven new build, large institutional, multi-site. Bid-led.
Primary
●●●
Primary
●●●
Secondary
●●
Light Commercial
Office, retail, schools, churches, senior living/CCRCs. Direct-to-customer ideal zone — strong Lancaster County base.
Primary
●●●
Primary
●●●
Primary
●●●
SMB & Residential
Small business, homeowners. ESCO's historical base.
Selective · O&M
●●
Refer Out
—
Primary
●●●
Primary   Pursue actively · CRM auto-flag
Secondary   Qualify case-by-case
Refer Out   Not a fit · Partner referral
Codified in the new CRM. Every lead, every account, every cross-sell call has a clear answer. Year-1 sequencing favors ESCO → MVE referrals while MVE's sales motion is built out.
03 / 05
● Confidential Move 03 · Transition Roadmap
Move 03 · Phased Glide Path

A glide path,
not a light switch.

Workstream
Phase 1
Q3 2026
Align & Announce
Phase 2
Q4 2026
Co-Brand Begins
Phase 3
H1 2027
Visible Rollout
Phase 4
Q3 2027
MVE Primary
Phase 5
Q4 2027
Full Sunset
01
Brand & Identity
Decision
Board approval · architecture locked · transition pace VOC-informed
Bridge
"ESCO, powered by MVE Group" co-brand on new touchpoints
Fleet
Apparel, signage, vehicle wraps phased — high-visibility first
Flip
MVE Security identity primary on all new work
Sunset
ESCO mark retired · MVE Group fully unified in-market
02
Customer & Vendor Comms
Internal
All-hands · ESOP narrative · employee-owner alignment · internal FAQ + narrative kit
Top 25
Personal outreach to top ESCO commercial accounts · VOC validates
Broad
Vendor migration · supplier comms · market announcements
Unified
Standard MVE Security on all touchpoints · CRM updated
Reinforcement only · steady-state
03
Sales Motion
CRM Build
Vendor selected · data migration · qualification matrix codified · cross-sell logic configured
CRM Live
Go-live · cross-sell rules active · internal sales & CS scripts deployed · joint pitch trainings · "formerly ESCO" FAQ rollout
Pipeline
First unified pipeline reviews · cross-sell wins tracked
Scale
MVE sales motion at full capacity · bidirectional cross-sell live
Continuous optimization · cohort review
04
Internal Org & Culture
Leadership
Division Presidents confirmed · functional VPs aligned across divisions
Cadence
Joint ops rituals · cross-team standups · rift addressed
P&L
Shared P&L visibility · functional accountability live
Culture
One-culture reinforcement · ESOP-anchored
Sustained · M&A-ready operating model
By end of 2027: one brand · one engine · one customer experience.
Trigger and pace of ESCO sunset informed by Top-25 voice-of-customer · architecture committed regardless.
● Confidential Move 04 · Market Position
Move 04 · The Differentiator

The only regional partner
that builds, protects,
and sustains.

A full-lifecycle building systems partner — electrical, solar, and security delivered as a single integrated relationship. Your building systems, simplified.

Phase 01 · Design · Install · Commission
Build it.
The contractor you call first.
Electrical, solar, energy storage, security, fire, and access control — designed and installed by one team. During construction, expansion, or retrofit.
Phase 02 · Monitor · Service · Maintain
Protect it.
Systems we built. And systems others built.
Security monitoring, electrical maintenance programs, solar O&M, fire and life-safety service. The relationship that starts after the install — and the largest underdeveloped asset in the business.
Phase 03 · Optimize · Resilience · Performance
Sustain it.
Energy resilience for the long haul.
Energy management, battery storage, grid resilience planning, generator integration, long-term service agreements. Reduce cost. Minimize downtime. Protect uptime.
Every building. Every system. Every stage of the lifecycle. One ESOP-owned partner whose people have skin in the game — the regional position no competitor currently holds.
Next
June 17 · Executive Off-Site
Decision Forum